WESTERN COLORADO UNIVERSITY
Recruitment Materials
After the launch of Western’s University of the Western Slope brand redesign, I was tasked with creating recruitment materials to match the new look. With extraordinary photographers on staff, I was able to leverage the beautiful photography to create stunning material that shows off Western’s most desirable attribute: our location.
This animation shows the functionality of the recruitment material I custom-created and designed. Admissions counselors have specific needs when they travel, and this all-in-one piece is key to their success. Each informational piece fits inside the booklet (it has a pocket!) so that important information doesn’t get lost or mixed in with our competitors at college fairs.
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