WESTERN COLORADO UNIVERSITY
Brand Anthem Video Concept
What does it look like when a brand becomes a feeling? How do you capture the essence of an experience that is unique to each individual? These are questions that are answered in the University of the Western Slope brand anthem.
I developed the creative concept behind Western’s brand anthem video, built around the simple but powerful idea: “This is where.”
From the very beginning, I helped shape the narrative arc, tone, and emotional rhythm of the piece — grounding it in Western’s story and sense of place.
The video was shot and edited by Olivia Reinhardt, whose cinematography brought the vision to life. Together, we crafted a piece that feels both authentic and aspirational.
